A shampoo that brings back your shade A shampoo that brings back your shade
4.8/5 (3,235 reviews)

A shampoo that brings back your shade

Gray roots blend back into your natural color in 15 minutes. No ammonia, no salon, no stained hands.

Shop now
  • Clinicians' Choice — 174 clinicians
  • Sourced from South Korea
  • 100,000+ Sold
4.8/5average rating
3,235real reviews
100,000+sold since 2023
174clinicians on FrontrowMD
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
15 minutes in your showerNo ammoniaNo PPDNo parabensCruelty-freeBlack · Dark Brown · Light BrownSourced from South Korea30-day money-back promise

Why Shadeday

15-Minute Coverage

Lather in, set a timer, rinse. Your gray roots blend back into your color right in your own shower.

Lab-Tested Formula

Six traditional plants plus pro-vitamin B5, glycerin and hydrolyzed wheat protein. Shared by 174 clinicians on FrontrowMD.

No Ammonia, No PPD

Made without ammonia, PPD and parabens. No sharp smell, no stained hands, no mixing bowl.

Elmaand 100,000+ others purchased

15-Minute Gray Coverage Shampoo

$79.80 $209.70Save 62%Best seller
Liquid error (sections/sd-product line 207): product form must be given a product

Gray roots showing again? Lather this into dry hair, wait 15 minutes and rinse. Your color comes back in your own shower, with no ammonia and no stained hands.

Shade: Black
  • + 1 FREE bottle$69.90
  • + FREE tracked shipping

Choose a shade per bottle

Mix shades freely. Unsure? Pick the color you had before the gray.

  • + 2 FREE bottles$139.80
  • + FREE tracked shipping
30-Day
Promise

Love your shade within 30 days, or get a full refund, even on an opened bottle.

Ships in 1–2 business days Free shipping to$3.99 shipping to AE

Selling out fast

Due to high demand, quantities are limited.

94% sold

  • Amazon
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • USDC
  • Visa

30-day money-back promise

Love your shade within 30 days, or get your money back, even if the bottle is open. One short email is all it takes.

It is hair color in shampoo form, made for gray roots. No mixing, no bowl, no brush. You wash, you wait 15 minutes, you rinse. The formula is free of ammonia, PPD and parabens, and it won't stain your hands.

Pick the shade closest to the color you had before the gray came in. Black for very dark hair, Dark Brown for deep brunettes, Light Brown for soft brown and dark blonde hair. In between two? Start with the lighter one. In a bundle, each bottle can be a different shade.

Before every use: patch test behind your ear and wait 48 hours. Any itching, redness or swelling? Don't use it.

1. Lather into dry hair, from the roots down to the ends.
2. Leave it 15 minutes. 5 for a softer result, up to 25 for stubborn gray.
3. Rinse until the water runs clear.

Wipe any color off your skin within 5 minutes. Keep away from eyes. Not for eyebrows or eyelashes, or an irritated or damaged scalp.

You have 30 days from delivery to love your shade. If you don't, email us and we refund your bottles in full, even opened ones.

Six traditional plants: He Shou Wu, Ginseng, Dong Quai, Anemarrhena, Ginger and Biota, each with a long history in Eastern hair-care rituals.

Care: panthenol (pro-vitamin B5), glycerin and hydrolyzed wheat protein.

Made without: ammonia, PPD and parabens.

Your color comes from the coloring formula. The plants are part of the ritual.

Shipping is tracked, and free from Buy 2, Get 1 and up ($3.99 / £2.99 on a single bottle). Your order leaves within 1–2 business days and arrives 5 to 12 business days after you order. We email your tracking link as soon as it ships.

You have 30 days to love your shade. If you don't, email contact@shadeday.com. We'll refund your bottles in full, opened or not.

Our 30-day promise

You have 30 days from delivery to love your shade.

Not happy with it? We refund your bottles in full, even if they are open.

How to ask: email contact@shadeday.com with your order number within 30 days of delivery. We reply and send your refund to your original payment method.

Full refund policy

Clinicians' Choice

Shadeday is shared by 174 clinicians on FrontrowMD, who receive no compensation for it.

30 DAYS

Love your shade, or get your money back

Give Shadeday a real try. If you don't love your color within 30 days of delivery, just email us. We'll refund your bottles in full, opened or not. One email and your order number, that's it.

FAQ

Straight answers to good questions

A bit of both. It's hair color in shampoo form. There's no kit to mix and no brush: lather it into dry hair, wait 15 minutes and rinse. It's made without ammonia, the source of that sharp box-dye smell, and without PPD, a common dye ingredient many people prefer to avoid. It's still hair color, so patch test first.

Skip the next appointment

Make today your shade day

Pick your shade, lather it in, and give yourself 15 minutes. If you don't love the result, you have 30 days to get your money back.

Shop now

Buy 2, Get 1 Free + free tracked shipping · 30-day money-back promise